Our mission and impact

Mission driven

Our purpose is to accelerate the world's transition to a living wage for all people.

We do this through using certified Fairtrade raw ingredients - teas, spices and herbs - because Fairtrade stipulates minimum commodity prices for small-scale farmers and improves working conditions for employees.

It's exciting to be a part of this movement which values the work of all people, no matter whether they work on a farm, an office or in a factory.

Responsible business will help to build a world of more equality and peace. We hope you'll join us.

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Better for the planet

Our wonderful, natural environment provides us with the resources we need for living. It's important we preserve it for the future.

The benefits of organic farming are immense, among other benefits, it dramatically lowers the risk of environmental pollution and land degradation.

Organic farming reduces green house gas emissions by lowering the amount of chemically manufactured fertilisers and pesticides used. Instead, organic farming relies on developing healthy, fertile soils.

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Social and environmental certifications: a comparison

To maximise our positive impact for farmers, we want to ensure we are using the right social certification system and stay accountable.

Hence we conduct assessments of all the certifications available to businesses and compare them using criteria such as fair pay and good working conditions (using ILO standards).

Fairtrade was the standout certification system that fulfilled our ethical criteria.