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Eloments Organic Vitamin tea was created and founded by Nicole Lamond and Julie Hirsch from a desire to create an enjoyable way to boost your nutrient intake everyday.

As busy professional women, we wanted to make sure we were getting all of the nutrients we needed to stay healthy, but we hated taking pills and didn’t like the idea of taking synthetic supplements.

So if good intentions of a healthy dinner turn into grabbing whatever is handy in the fridge, a cup or two of Eloments daily gives you the peace of mind of a boost of essential vitamins, without having to remember to take supplements.


Eloments was greeted with excitement from both retailers and consumers, and after launching at the end of 2018, Eloments is now in over 1500 stores.

After spending two years before launch developing a patent-pending process for the world’s first 100% natural vitamin tea, we are now focussed on follow on innovation and taking Eloments to the world. 

Committment to people & sustainability

We practice our commitment to ethical business practice through only trading in Certified Fairtrade and Certified Organic products. 

Fairtrade is the world's most robust ethical trading system, stipulating minimum prices farmers must receive for their crops and following many important ILO regulations (International Labour Organisation). 

Julie and Nicole are thrilled to be working alongside others who are pushing the boundaries of what it means to run an ethical business and to provide tea lovers with the ultimate cuppa. We love the nitty gritty work of how to create an equitable supply chain, of getting each blend perfect, of creating our beautiful packs of tea and sending them out into the world.

For now, it’s head down to get through the enormous amount of work that goes with running a company, but over the next few years we hope to get out and meet as many of our wonderful tea drinkers as we can (who are an extremely congenial bunch!).


Nicole Lamond

Co-founder, CEO

Julie Hirsch

Co-founder, COO

Graham Robertson

Board Member

Dr Jit Maheshvari

Board Member

Dale Simpson

Board Member

Novee Parac

Administration Assistant

Noah Philp

Accounts & Admin

Our values


It’s important to be ethical in small things as well as the big things. As a business, it is important to ensure that our trading activity does not perpetuate or create new disadvantage or exploitation. We do this through being Certified Fairtrade and Organic which ensures our supply chain is audited.


You pretty much have to leave your ego at the door if you come and work with us. Everyone gets kind, but direct feedback. Our office motto is ‘Don’t be a dick’!

Team work makes the dream work ☺

Give it your best shot

We want to be really, really good at what we do. Whether it’s creating something as exciting as a new spreadsheet (wow!), procuring ingredients for a new blend of tea, workshopping strategy or making 20 calls to find the most environmentally friendly printer, that’s us.

New New New (Innovation)

We love new ideas. Big ideas. Small ideas. We are idea junkies and we love stopping work to spontaneously contemplate a new twist on something old, a variation on a process or something that's big and WOW.

Innovation is our goal, our ability to imagine a better world is our muse.